The Communication/PR division of ProSiebenSat.1 TV Deutschland GmbH is responsible for all public relations of all German TV stations and prepares PR (programme) concepts, writes and distributes press materials, organises press conferences, interviews, set-visits and much more, takes over format PR on Twitter and community management in social media, supervises internal and external communication of primary broadcasting topics and is in charge of both strategic PR as well as crisis PR. In this function, the division interfaces with many trades internally (channel managers, editors, marketing, digital, etc.) and externally (journalists, faces, agencies, photographers, influencers, viewers, etc.).
Our division is organised by genre: The PR Unit Entertainment supports all show and comedy formats and their hosts, the PR Unit Fiction takes care of German and international films and series, the PR Unit Factual/Sports does the PR work for factual and reality formats, reports, documentaries, news, sports broadcasts – and their announcers. The photo editorial division is responsible for illustrating the programme and realising its own photo productions. The Audience Relations/Social Media Unit is in direct contact with viewers and their concerns via e-mail, post and social media, the Communication Projects Unit communicates cross-channel image, public value and entertainment topics both internally and externally.