What are the advantages of being part of ProSiebenSat.1? Is it possible to further strengthen the synergies?
The key to our success is that our ten portfolio companies continue to strengthen their brands while further raising their profiles. We benefit substantially from belonging to the ProSiebenSat.1 Group with its tremendous TV and online reach. As the biggest client of SevenOne Media — the ProSiebenSat.1 sales subsidiary — we can buy a lot of media services as a bundle on very attractive terms. At the same time, being able to tap into expertise in placing and optimizing commercials is a big plus. But synergies are never one-sided — both parties end up better off. That’s why we will be expanding our collaboration with ProSiebenSat.1. We regard notably online marketing as a source of significant potential for tapping into the Group’s offerings — whether in the form of influencer tools or social media activities. That’s because, even when selling products, it is increasingly important today to tell a story and dramatize content. And who better to do that than ProSiebenSat.1?
What has changed for NuCom through partnering with General Atlantic?
Strong, longstanding partnerships are based above all on trust. As part of our initial investment in Aroundhome (formerly Käuferportal), we have been cooperating with General Atlantic on a smaller scale since October 2016. Back then, we could already see that things were working well and that added value was being created. We don’t just need a financial partner but also one who can take our operations to the next level. General Atlantic currently supports us in many respects — with strategic expertise, in weighing up technology investments, as well as in evaluating potential new acquisitions. What’s more, we plan our portfolio companies’ developmental phases together. General Atlantic is now also one of the main engines behind recruiting for NuCom: The successful alliance between ProSiebenSat.1 and such a prestigious growth investor has proven a real talent magnet and is a big advantage in attracting high-caliber employees.