The Entertainment division comprises TV broadcasting, distribution, advertising platform solutions (AdTech), SevenVentures and digital platforms (e.g. 7TV App). ProSiebenSat.1 offers its viewers all of the group's entertainment contents across all of its platforms, with a special focus on local programmes. At the same time, the company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to tap additional revenues in the advertising market through innovative, data-driven offers. The group also sees potential for value appreciation at European level through the partnerships within the European Media Alliance, where twelve media companies from all over Europe are already working together.